Alex Buchanan

Optimiser

Nickname: The Designer. A design thinker with a reputation for creating and delivering inventive products and solutions that often break new ground.

A passionate and creative technology leader with 25 years’ experience of transforming ideas into solutions that drive growth. With deep domain knowledge of the media and entertainment sector having started out as a graphic designer before moving into senior technology positions at the global communications holding companies WPP, Omnicom and Publicis, and consulting with major broadcasters and famous brands like ITV and Nike.

When not at work, Alex will probably be outside on his mountain bike, running, gardening or watching rugby. He could also be cooking, which he does inside as well.