As companies navigate through changes, growth spurts, or the implementation of new strategies, the demand for high-quality communications often surpasses internal capabilities. In such scenarios, smart/tasking’s Newsroom-as-a-Service can offer a comprehensive solution to bridge any communication gaps.
Gone are the days when communication teams could afford to operate within the confines of their internal resources. Today, there is an increasing need for agility and scalability, and that’s where smart/tasking often steps in, providing businesses with a team of seasoned professionals ready to support at a moment’s notice. Whether it’s scaling up for a major project or downsizing temporarily, the flexibility offered by Newsroom-as-a-Service is unparalleled.
So, what exactly can businesses expect from this service? Here are some of the things we do for current clients:
Programme/project communications: effective communication is at the heart of successful project management. smart/tasking ensures that your projects are accompanied by clear and concise communication strategies to keep stakeholders informed and engaged.
Communications audits: sometimes, a fresh perspective is all it takes to revitalise communication strategies. smart/tasking conducts comprehensive audits to identify strengths, weaknesses, and opportunities for improvement in your current communication practices.
Top-quality writing for articles and blogs: from engaging articles to thought-provoking blogs, our team of writers craft content that resonates with your target audience, establishing your brand as a thought leader in your industry.
Structured case studies and testimonials: showcase your success stories with meticulously crafted case studies and testimonials that highlight the value you bring to your clients.
Filmed and written interviews: bring your brand to life through interviews, whether in written or video format, offering insight into your company’s culture, values, and innovation.
Podcasting and ‘vlogging’: use the power of audio and video content with professionally produced podcasts and vlogs that drive engagement.
Talking points and speeches: whether addressing a conference or engaging with stakeholders, we equip spokespeople with compelling talking points and speeches that leave a lasting impression.
Internal communication: drive engagement and productivity in employees through great communication including line manager comms training and much more.
Narratives, messaging, and storytelling: craft cohesive narratives that resonate audiences, shaping brand stories into compelling and inspiring tales.
Design services, including digital and print: build visual identities with design services tailored to digital and print needs, ensuring consistency across all communication channels.
Spokesperson coaching and media training: equip spokespeople with the skills and confidence needed to effectively convey messages in media interviews and public appearances.
Intranet and SharePoint design and writing: foster collaboration and engagement within organisations with well-designed and informative intranet and SharePoint platforms.
Annual reviews: manage the whole annual review process from start to finish, including arranging and conducting interviews, planning, writing, getting print quotes, design and everything else associated.
But why do businesses increasingly turn to Newsroom-as-a-Service? Well, for lots of reasons, but the top four are below:
- Meeting growing demands: as internal projects multiply, businesses often find themselves stretched thin, unable to meet the growing demand for communication output. Our Newsroom-as-a-Service fills this void, ensuring that communication remains seamless even through rapid expansion.
- Adapting to change: in times of change or strategic realignment, the need for clear and effective communication becomes even more pronounced. We help businesses navigate through transitions by delivering timely and relevant communication strategies.
- Scalability and flexibility: with smart/tasking, businesses no longer need to worry about the constraints of internal resources. Whether it’s scaling up for a major initiative or streamlining operations during lean periods, our Service offers unmatched flexibility and scalability.
- Expertise and quality assurance: our team of seasoned professionals brings a wealth of experience and expertise to the table, ensuring that all communication efforts are of the highest quality. From strategic planning to execution, businesses can trust us to deliver results that drive tangible outcomes.
Our Newsroom-as-a-Service is changing the game for how businesses handle communication. We’ve been working with a range of organisations this way for over five years now; one of our longest contracts is in the public sector where we have a team working internally to build the capability and growth of this organisation through strategic, creative communication.
Using our Newsroom service means businesses can talk to their customers and teams in a way that really works. Whether it’s writing articles, making videos, or training spokespeople, we’ve got you covered. Contact us to find out more about this service today!
